The best sustainable clothing brands you need to know about:ĭai is a B Corp-certified clothing brand founded by Joanna Dai. Keep on scrolling to discover our favourite sustainable clothing brands - and while you're here, check out our favourite ethical jewellery brands and sustainable sports brands, too. "Buying secondhand, shopping in vintage stores, using pre-loved fashion sites or renting clothes are all great ways to shop sustainably and lower the impact that creating new clothes can have on the environment," Ally explains. "Do read up and also carefully consider both the eco-claims they are making and how they say their business is structured - do they promote fast fashion, do they rack up air miles like there's no tomorrow, and do they still send products out in non-recyclable or non-biodegradable materials? Even if a brand says they're sustainable, they might be greenwashing - for example, a global company that churns out new designs every day doesn't *sound* sustainable to us."Īnd thirdly, use your common sense. Secondly, do your research - often, if a brand actually works to sustainable practice, they'll have a whole page dedicated to it on their website. They have a detailed directory on their site of all the brands that have qualified."Ī post shared by B Corporation UK photo posted by on
If they do, it means they've undergone the most rigorous testing - qualifying can take as long as three years (!) - to make sure their practices are plant-friendly across all aspects of their business. Her advice? "Always check whether a brand has a B Corp certification. Marie Claire UK's Sustainability Editor, Ally Head, agrees, adding that shopping for sustainable clothing can feel like a minefield when you've got brands greenwashing left, right and centre. Look at brands' supplier codes of conduct or commitments to paying fair and living wages to ensure the people who are making your garments are being treated well." Valuing people - "Sustainability must combine people and the planet."This is a founding principle at Dai, I personally road-test each and every product to make sure it performs and functions for our customers now, and for years to come." Building products to last - "Alongside an end-of-life programme, invest in brands and products that are well designed and built to last," she goes on.We will renew and repair the donated pieces and offer them in-store as preloved items to new customers, or donate it to our charity partner Smart Works." "We recently introduced Dai’Cycle, a programme where customers can drop off their preloved Dai clothing in exchange for a £25 gift card to use on their next in-store purchase. Look out for brands that offer repairs and take-back schemes that help increase a garment’s longevity or encourage responsible recycling," she encourages. End of life - "Sustainability doesn’t end once the customer checks out their basket.
When it comes to sustainable fashion brands, there are many things to consider including how a brand sources its fabrics, how they manufacture and transport their products, and how they sell items in a planet-friendly way.Īs Joanna Dai, founder of the B Corp-certified clothing brand Dai shares, every new product put out into the world has an impact - however, some brands are doing better than others to minimise their mark. (Image credit: Future Owned) What constitutes a sustainable clothing brand?
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